The Trust Crisis in Online Marketplaces
Beyond the challenge of discovery lies a deeper, more costly problem: the epidemic of fraudulent sellers and deceptive listings that has eroded consumer confidence.
Lost by UK Consumers Annually
Listings Involve Deception
Consumers Concerned About Authenticity
The Three Pillars of Market Failure
Authenticity Verification Gap
Current platforms rely on reactive, post-purchase reporting rather than proactive detection, leaving buyers vulnerable.
Seller Credibility Opacity
Basic feedback systems are easily manipulated and fail to capture sophisticated fraud patterns, making it hard to assess true trustworthiness.
Consumer Protection Inadequacy
Buyers lack effective, real-time tools to assess the risk of a purchase before committing, especially for high-value or unique items.